Frauds like Keith Raniere of NXIVM are quick to use “tech,” thus, as a mask. You are what gets packaged, then sold back to yourself.
If we take Douglas Hofstadter’s view of thinking, we have concepts and analogies (old concepts applied to new things or new connections found between them). On the Web, our concepting (content) seems overdeveloped and our analogy-making (links) seems underdeveloped.
The totality of hyperlinks between webpages is arguably the most interesting informational structure ever created. It should be the our common inheritance but, because modern Web hyperlinks go one-way only, this system is mostly invisible, or sold back to us, flawed, for profit.